Wisdom as seen on TV
Comments(0) I read a fascinating article about AJ Khubani, an infomercial magnate and, more importantly, the man who got 12 million people to buy a cardboard map of the US to stick state quarters in. 
Shlockmeister though he may be, we can learn from him. You see, Khubani shoots about 20 infomercials every year. Each one get only a week to prove itself, and if it can’t earn twice it advertising costs in that week, he kills the product faster than you can say “Set it and forget it”.
What a great example of the adage that successful entrepreneurs should fail often and fail early. When your product isn’t working, the sooner you accept that your idea is a loser — no matter how much you loved it — the sooner you can move on to something that actually might work.
photo courtesy of numlok™